The conditions of Taruta’s “withdrawal” occurred in favor of the leader of “Batkivshchyna” are remain to be uncovered.
Presidential candidate Serhiy Taruta and his party “Osnova” could spend at least 150 million hryvnias on external and television advertising.
According to the calculations of the “Chestno” movement, 131 million was the cumulative cost of their television advertising before Sergey Taruta expressed support for another candidate Yulia Tymoshenko and announced the merging of their teams.
According to analysts, Taruta decided to support Tymoshenko a little earlier but announced this when it was impossible to remove candidates from the ballot on the basis of the withdrawal.
In “Chestno”, it is noted that growth of popularity of Sergei Taruta and the “Osnova” party (it was founded in 2004, until 2015 it was called the Party of State Neutrality of Ukraine, and then – “Citizen” party) began in the autumn of 2017.
In 2017-2018, “Osnova” officially spent about 15 million hryvnas on placing outdoor advertising.
In June 2018, an advertisement appeared on television with Taruta and his colleague Andrei Nikolayenko, who first spoke about the decline of the country, and since the fall – about Taruta’s plan to enter the elections.
According to “Chestno”’s analysts, last year Taruta and “Osnova” presumably spend more than 64 million hryvnias on television advertising on 17 central TV-channels. According to the financial statements of “Osnova”, the party paid 38.5 million to the TV channels.
According to estimates of the “Chestno” movement, this year, before the official registration of Taruta to the CEC (January 29), the team spent 4.5 million on advertising, and from the first days of February, the cost of television advertising began to grow: up to 1.7 million per day on weekdays and 2.3 million at the weekend.
From the day of registration until March 10, the central TV channels showed almost 1,800 commercials of Taruta, the cost of which, according to the rates of the TV channels, reaches 62 million hryvnias.
According to “Chestno”’s calculations, the total cost of the TV commercials of Taruta and the party “Osnova” in 2018-2019 amounted to more than 131 million hryvnias.
More than 70% of these funds (94.5 million) were paid for commercials on the channel “Ukraine” owned by Rinat Akhmetov (advertising there is the most expensive – reaching 5.6 thousand per second in the evening prime time).
This channel systematically published presumably prepaid fabricated stories in favor of Taruta in the news block and invited the politician to broadcast news on average twice a month. The commercial cost of one conversation in 6-7 minutes can be 2.4 million hryvnias.
In 2018, “Ukraine” showed 31 stories in favor of Taruta in their newsreels.
In fact, Taruta and the “Osnova” party spent at least 146 million hryvnias on external and television advertising. But the party and the candidate also had their own printed materials, advertising in other media (including concealed messages), etc.
The budget for television advertising Taruta decreased by 4 times on March 7 (and advertising time on television is booked at least several months): from 1.7-2.3 million hryvnias per day to 500-800 thousand.
“Only the proved expenses of the ‘Osnova’ party and Sergiy Taruta’s advertising expenses amount to UAH 150 million, and it is not fully known what the conditions were for the“ withdrawal ”in favor of Tymoshenko,” notes “Chestno”.
It needs to be reminded that Taruta proposed to lift the economic blockade of the territories of Donbas occupied by Russia. According to media reports, Taruta is a subordinate of Rinat Akhmetov.